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TikTok is introducing a fresh option that allows them to cut down on the quantity of AI-made content appearing in their feeds. This initiative comes as the company announced that it currently hosts in excess of 1 bn AI-generated clips.

Trial and Implementation

This change is undergoing trials over the following weeks before a global launch. This development comes amid a rise in content created by AI, spurred by emerging video-generation tools.

AI Content on Other Platforms

It has been noted that almost a tenth of the quickest rising video streams on another major platform primarily display AI-generated videos. A significant portion of this output is deemed “AI slop”, a label for substandard, bulk-generated content that is often absurd or surreal.

Based on user feedback that many people appreciate content created using AI tools, ranging from computer-generated images to science explainers, and we intend to offer the community the option to adjust the amount of that, based on their own likes,” stated a spokesperson.

Scale of AI Content

TikTok shared that there are currently 1.3 billion videos on its service tagged as artificially created. Overall, in excess of 100 mn media items are submitted to the app every day, making clips made by AI a relatively small part of its total content library.

How to Adjust Settings

Viewers will be capable of reduce or increase the level of AI content they view by accessing the content preference feature in the app and choosing “AI-generated content”. Other topics that can already be modified under the setting encompass news, fashion, cosmetics, and choreography.

Platform Guidelines

TikTok’s rules require creators to identify convincing artificially created content, and it prohibits harmful fake videos of public figures or crisis events. Any authentic-looking AI-generated clip that is without a tag can be removed under its user guidelines.

Additionally, the service will henceforth add an “AI-made” tag to content made using its own AI tools, or detected by an cross-platform project for spotting content made by AI. This measure is aimed to help prevent users from attempting to evade the tagging system.

Educational Initiatives

The company is additionally introducing a $2m AI literacy fund for professionals and organizations to produce learning resources about responsible artificial intelligence. This project will assist educational bodies focused on training coding and technology.

Moderation Strategy

TikTok has supported its content review process, amid controversy over plans to cut jobs for a large number of safety staff in the United Kingdom. TikTok is expected to reduce hundreds of positions in its content moderation department in the UK capital, with trade unions and digital protection specialists expressing worry that humans are being replaced by AI moderation.

A trust and safety lead stated that human moderation would remain essential, but AI can safeguard staff by eliminating the most graphic content before it has to be seen by humans. The platform stated a 76% decrease in disturbing and violent content handled by safety staff over the last 12 months due to reliance on its AI tools.

“We think that it’s essential to integrate people and machines to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we additionally believe it’s very important to reduce exposure to harmful content as rapidly, which is why a lot of the machine support is making a difference process content quickly.”